Listen: Holidays are over, and we've landed in 2007. Now, it's time to see if you're truly equipped for this year's even rougher and tougher Google AdWords field of honor.
If you can reply 8/10 of the consequent questions correctly, you're plausible prepared. If you can't, you're in all probability active to be consumed for repast by the much up to date AdWords PPC sharks this year.
Answers are at the stand of the folio. No peeking, OK?
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1. Google AdWords allows the subsequent phrases in ad text;
a. 'Click Here'
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b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing folio.
a. True
b. False
c. It depends
3. You should perfect your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the terms of your trade goods or employ in your ad workbook is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in indisputable categories
5. Using your site's Home page as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, impressively bad idea
6. What's a verified efficacious way of ensuring your ad is displayed, when being searches for your competitor's products?
a. Bid on keywords that are your competitor's make christen or products
b. Use Dynamic Keyword Insertion
c. There is no legitimate way to do this
7. Which of these should you judge the starring weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 place of duty in Google PPC grades can oftentimes be a on the breadline leave to aim for because;
a. It generates flooding traffic, but icky results when the expectations hits your landing page
b. It's commonly an impossible posting to achieve, as big advertisers have brought about a strangle-hold on that position
c. It removes the useful 'pre-qualification' control performed by higher function competitors' ads
d. All of the above
9. Which of the following speech has investigation tried to be the record forceful at going up a classic Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a check out keyword in your ad's trade fair URL is tested to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no consequence on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other than two aren't).
2. B. False. According to Google, 'We do not permit course to platform pages that create pop-ups when users come in or give notice your landing page. We reflect on a pop-up to be any window, regardless of content, that opens in accessory to the inventive porthole.' (Yes, I do cognize nearby are way nigh on this - but we're not going to chitchat in the order of 'black-hat' substance here).
3. C. Optimize for some CTR and ROI. Why? Achieving a illustrious CTR next to loads of low-quality accumulation that doesn't convert, is futile. But also isn't having a lofty ROI and lone one clink a day a leftovers of clip too? Solution; perfect for the within your rights mix of both.
4. A. Recommended by Google
5. C. Don't even think astir it. Chances are your Home folio does not have the trim content called for to human well as a landing folio for your Google ads. Create a trim folio for all ad gang as an alternative. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name designation or products
7. B. If your ad use illegally matches the keywords exactly, set up for a critical boost in your Click-Through-Rate (CTR)! Keywords should ever be integrated in your ad. If the careful keywords entertainment up in your ads, they get highlighted in bold. In particular, try as well as the meticulous keyword(s) in the ad's head.
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8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is proven to be a valid attention-getter in Google ads. Why? Who knows - but it building complex.
10. A. Having the survey keyword in your ad's showcase URL is proven to endow with your ad a flourishing class stimulus - for free!
Did you pass? If you did, capably done! For the breathing space of us, here's the bottom line:
If you impoverishment to evade becoming Google's 2007 Least Likely to Succeed, perhaps it's occurrence to flip up on your Google AdWords skills. What are you ready and waiting for?
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